What have been the lows and highs of your journey?
We have had so many highs along the way, from writing books, to collaborations, opening our first store at Liberty, winning awards, hosting parties for our staff and going to work daily with our fantastic team! One of the highs for me has definitely been meeting our customers. After about 9 years of sitting behind our computers just working away on everything from designing products, working on warehousing, staffing, packaging, marketing and managing couriers etc. to keep mothership going, Jane and I decided to step outside of this world and arrange events. This allowed us to finally meet our customers and it has been amazing. Since then, we’ve met so many fabulous people with wonderful stories to tell and such enthusiasm for our brand and products. It’s been truly magical and we feel blessed to have such amazing customers – we cannot wait to meet them all again in person once it’s safe to do so!
When it comes to lows, we have not had too many – thankfully. Although, dealing with delays in orders from suppliers does come to mind as this can be massively frustrating and has a knock-on effect with everything from marketing campaigns to getting the orders out to our wonderful customers so they can style the pieces in their own homes.